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Private policy

Data protection

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1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is "Simon Möller". The person responsible for the processing of personal data is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

 

2) Data collection when you visit our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website

- Date and time at the time of access

- Amount of data sent in bytes

- Source / reference from which you came to the page

- Browser used

- Operating system used

- IP address used (if necessary: ​​in anonymous form)

Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

 

3) hosting

Hosted by Shopify

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of a Processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc . or Shopify (USA) Inc. In the event that data is transmitted to Shopify Inc. in Canada, the European Commission's adequacy decision guarantees the appropriate level of data protection. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA are certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU guaranteed.

Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz

Further processing on servers other than the aforementioned from Shopify will only take place within the framework specified below.

4) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, according to Art. 6 Para. 1 lit. a GDPR in the case of a given consent or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14

Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

 

5) Contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case when it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

 

6) Data processing when opening a customer account and for contract processing

According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time and send a message to the above. Address of the person responsible. We save and use the data you have provided to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use your data as permitted by law has been.

7) Use of single sign-on procedures

7.1 Facebook Connect

On our website you can create a customer account or register using the social plug-in “Facebook Connect” from the Facebook social network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“ Facebook "), if you have a Facebook profile, register using the so-called single sign-on technology. You can recognize the social plugins from "Facebook Connect" on our website by the blue button with the Facebook logo and the label "Log in with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with." Facebook ".

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is sent directly from your browser to a Facebook Inc. server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on Facebook's legitimate interest in displaying personalized advertising based on your surfing behavior.

By using this “Facebook Connect” button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you have given your express consent in accordance with Art. 6 Para. 1 lit. before the registration process on the basis of a corresponding note about the exchange of data with Facebook. a GDPR, when you use the Facebook Connect button from Facebook, depending on your personal data protection settings on Facebook, we will receive the general and publicly accessible information stored in your profile. This information includes user ID, name, profile picture, age, and gender.

We would like to point out that following changes to Facebook's data protection conditions and terms of use, if you have given your consent, your profile pictures, the user IDs of your friends and the friends list may also be transferred if this is marked as "public" in your Facebook privacy settings were. The data transmitted by Facebook will be saved and processed by us to create a user account with the necessary data (title, first name, last name, address data, country, email address, date of birth), if you have approved them on Facebook. Conversely, based on your consent, we can transfer data (e.g. information on your surfing or purchasing behavior) to your Facebook profile.

The consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this data protection declaration.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/).

7.2 Google+ sign-in

On our website you can create a customer account or register using the social plug-in "Google+ Sign-In" of the Google+ social network operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ( "Google+") is operated, register as part of the so-called single sign-on technology, if you have a Google+ profile. You can recognize the social plugins of "Google+ Sign-In" or "Register with Google" on our website by a red button with the Google+ logo and the inscription "Google Sign-In" or "Register with Google" or " Sign in with Google ”or“ Sign in with G ”.

When you visit a page on our website that contains such a plug-in, your browser establishes a direct connection to the Google+ servers. The content of the plugin is transmitted directly to your browser by Google+ and integrated into the page. Through this integration, Google+ receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is transmitted directly from your browser to a Google+ server and stored there; it can also be transmitted to the Google LLC server. come in the US. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on Google's legitimate interest in displaying personalized advertising based on surfing behavior.

By using this Google+ button on our website, you also have the option of logging in or registering on our website using your Google+ user data. Only if you have given your express consent in accordance with Art. 6 Para. 1 lit. before the registration process on the basis of a corresponding note about the exchange of data with Google. a GDPR, when you use the Google+ button from Google+, depending on your personal data protection settings on Google+, we receive the general and publicly accessible information stored in your profile. This information includes user ID, name, profile picture, age, and gender.

We would like to point out that after changes to the data protection conditions and terms of use of Google+, if you have given your consent, your profile pictures, the user IDs of your friends and the friends list may also be transferred if this is marked as "public" in your privacy settings on Google+ were. The data transmitted by Google+ will be stored and processed by us to create a user account with the necessary data (title, first name, surname, address data, country, email address, date of birth), if you have approved them on Google+. Conversely, based on your consent, we can transfer data (e.g. information on your surfing or purchasing behavior) to your Google+ profile.

The consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this data protection declaration.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

The purpose and scope of the data collection and the further processing and use of the data by Google+ as well as your related rights and setting options to protect your privacy can be found in the data protection information of Google+: https://www.google.de/intl/de/policies/privacy /

The terms of use for the use of “Google+ Sign-In” or “Register with Google” can be viewed here: https://www.google.de/intl/de/policies/terms/regional.html

If you do not want Google+ to assign the data collected via our website directly to your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent the Google+ plugins from loading with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/).

8) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should object to your published content as illegal. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

 

9) Use of your data for direct mail

9.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

9.2 Notification of the availability of goods by email

If we offer the option in our online shop of selected, temporarily unavailable articles to inform you about the time of availability by e-mail, you can register for our e-mail notification service for goods availability. If you register for our e-mail notification service for the availability of goods, we will send you a one-time e-mail about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. The provision of further data is voluntary and may be used in order to be able to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receiving such a message. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive such a notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for our e-mail notification service for the availability of goods, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your e-mail address at a later point in time to be able to understand. The data collected by us when registering for our e-mail notification service about the availability of goods are used exclusively for the purpose of informing you about the availability of a certain article in our online shop. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration .

 

10) Data processing for order processing

10.1 To process your order, we work together with the following service provider (s) who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

10.2 In order to fulfill our contractual obligations towards our customers, we work together with external shipping partners. We give your name and delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of delivery of goods, Art. 6 Para. 1 lit. b GDPR to a shipping partner selected by us.

10.3 Transfer of personal data to shipping service providers

- DHL

If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will give your e-mail address in accordance with Art. 6 Para. 1 lit. a GDPR to DHL before delivery of the goods for the purpose of agreeing a delivery date or to announce the delivery, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO only forward the name of the recipient and the delivery address to DHL. It will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the person responsible or vis-à-vis the transport service provider DHL.

- UPS

If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will give your email address before the goods are delivered in accordance with Art. 6 Paragraph 1 lit. a GDPR for the purpose of agreeing a delivery date or to announce the delivery to UPS, provided that you have given your express consent in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO only forward the name of the recipient and the delivery address to UPS. It will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the transmission of status information of the shipment delivery is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the person responsible or vis-à-vis the transport service provider UPS.

10.4 Use of payment service providers (payment services)

- Amazon Pay

If the payment method "Amazon Pay" is selected, the payment will be processed by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only insofar as it is necessary for this. You can find more information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.com/de/help/201751600

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. as part of the payment process. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 Para. 1 lit. f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For further information on data protection, including the credit agencies used, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

- IMMEDIATELY

If the payment method "SOFORT" is selected, payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz.

 

11) Use of social media: social plugins

11.1 Facebook as a standard plug-in

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social plug-in from Facebook" or "Facebook social plugin". You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is sent directly from your browser to a Facebook Inc. server in the USA and stored there.

If you are logged into Facebook, Facebook can immediately assign your visit to our website to your Facebook profile. If you interact with the plugins, for example press the "Like" button or leave a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and shown to your Facebook friends.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on Facebook's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Facebook service to your needs.

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can object to the loading of the Facebook plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" (http://noscript.net/).

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information:

https://www.facebook.com/policy.php

11.2 Facebook plugins with 2-click solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated using a so-called "2-click" solution and integrated into the page. You can recognize deactivated plugins by the fact that they have a gray background. This integration ensures that when you visit a page on our website that contains such plugins, no connection is established with the Facebook servers. Only when you activate the plugins and thus in accordance with Art. 6 Para. 1 lit. a GDPR give your consent to the data transmission, your browser establishes a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the amount of data that Facebook collects with the help of the plugins. To the best of our knowledge, Facebook receives information about which of our websites you have currently and previously accessed. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Facebook Inc. server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and shown to your contacts there.

You can revoke your consent at any time by deactivating the activated plugin by clicking again. However, the revocation does not affect the data that has already been transmitted to Facebook.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

11.3 Facebook plugins with Shariff solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Facebook servers. If you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

11.4 Instagram as a standard plug-in

Our website uses so-called social plugins (“plugins”) from the Instagram online service, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there.

If you are logged in to Instagram, Instagram can immediately assign your visit to our website to your Instagram account. If you interact with the plugins, for example press the “Instagram camera” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and shown to your contacts there.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Instagram's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Instagram service to your needs.

If you do not want Instagram to assign the data collected via our website directly to your Instagram account, you must log out of Instagram before visiting our website. You can object to the loading of the Instagram plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" (http://noscript.net/).

Instagram LLC. based in the USA is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

11.5 Instagram plug-in as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the Instagram online service, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when a page on our website that contains such buttons is called up, no connection is established with the Instagram servers. If you click on the button, a new browser window opens and calls up the Instagram page on which you can interact with the plugins there (if necessary after entering your login data).

Instagram LLC. based in the USA is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

 

12) Use of Social Media: Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and / or needs-based design of its website. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.

Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information on data protection at “YouTube” in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13) Online Marketing

13.1 Facebook pixel for creating custom audiences

Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").

If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page will be appended by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written into the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the visited Websites), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. In this way, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.

The data processing associated with the use of the Facebook pixel is carried out on the basis of our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offer and our advertising measures in accordance with Art. 6 Para. 1 lit. f GDPR.

The information generated by Facebook is usually transmitted to a Facebook server and stored there; it can also be transmitted to the Facebook Inc. server in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

In order to object to the collection by the Facebook pixel and the use of your data to display Facebook ads as a whole, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:

<a href="javascript:void(0)" onclick="if (typeof fbpOptOut =='function') {fbpOptOut();} else {alert(atob('QUNIVFVORzogRmVobGVuZGVyIEZhY2Vib29rLVBpeG2)Iw=1dc'dbEGVsIE9;'dbEGVsIE9; Deactivate pixels </a>

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13.2 Google AdSense

This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies are text files that are stored on your computer and that enable your use of the website to be analyzed. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and / or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also lead to a transmission to the servers of Google LLC. come in the US.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and / or if third parties process this data on behalf of Google.

The described processing of data takes place in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of targeted advertising addressing the user by advertising third parties whose advertisements are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad settings by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available under the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13.3 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advert placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in the tracking, you can block this usage by deactivating the Google conversion tracking cookie in your internet browser under the keyword “user settings”. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with. Art. 6 para. 1 lit. f GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13.4 LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the “LinkedIn” platform.

For this purpose, when you visit our website, a cookie, a small text file, is set on the browser of your device, which becomes invalid after 120 days. If the user visits certain pages on this website and is logged into his LinkedIn account at the same time, a connection to the LinkedIn servers is established, via which interest-based advertising can be displayed on the platform. At the same time, the cookie enables anonymous reports on the performance of the advertisements on LinkedIn and information on website interaction to be generated that are provided to us and LinkedIn.

The display of advertising and the creation of statistical reports will not take place if the user is not logged into his LinkedIn account while visiting this website.

The information obtained using the cookie never allows personal identification of the respective user.

The information is transmitted in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

You can find more information about LinkedIn's data protection provisions at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

 

14) Tools and miscellaneous

14.1 sevDesk

We use the sevDesk service of the cloud-based accounting software from sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, to handle the bookkeeping.

SevDesk processes incoming and outgoing invoices as well as, if necessary, the bank movements of our company in order to automatically record invoices, match them to the transactions and use them to create financial accounting in a partially automated process.

If personal data is also processed here, the processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the efficient organization and documentation of our business processes.

You can find more information about sevDesk GmbH, the automated processing of data and the data protection provisions at https://sevdesk.de/sicherheit-datenschutz/

14.2 Shopsync for Shopify

This website uses the Shopify “Shopsync” app from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.

With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp's email lists (such as an opt-out of a newsletter recipient) are automatically stored on Shopify, and on the other hand new contact data generated via contracts on Shopify can be automatically transferred to Mailchimp's email lists.

In the first case, data is processed in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising addressees and the efficient observation of legally significant status changes.

In the second case, only on the basis of the express consent of the user in accordance with Art. 6 Para. 1 lit. a GDPR after a contract has been concluded on Shopify for inclusion in the Mailchimp list, its first and cash on delivery, the address and the email address together with transaction-related information (purchase amount, time and date of purchase) are transmitted to Mailchimp by ShopSync.

Data transferred in this way will not be saved or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using Secure Socket Layer (SSL) technology, and all information transmitted remains encrypted during the synchronization process.

The synchronization process requires information to be transferred over a secure connection to servers hosted by Amazon Web Services in the United States. Amazon Web Services, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4

Further data protection information on ShopSync can be found here: https://shopsync.io/privacy-policy

15) rights of the data subject

15.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

- Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed Planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect it from you, the existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees in accordance with Art. 46 GDPR when your data is forwarded in Third countries exist;

- Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;

- Right to deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is checked, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it is not certain whether ours legitimate reasons prevail;

- Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to correct or delete the data to all recipients to whom the personal data relating to you has been disclosed or restriction of processing, unless this turns out to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

- Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible ;

- Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. If you withdraw your consent, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;

- Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of the personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in, regardless of any other administrative or judicial remedy the Member State of your place of residence, your place of work or the place of the alleged infringement.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAIN LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE AT ANY TIME TO PROCESS YOUR PERSONAL DATA, FOR REASONS THAT WE GIVE UPON YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING OR EXPRESSION OF THE EXPRESSION APPLIES.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA AFFECTED FOR DIRECT ADVERTISING PURPOSES.

 

16) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

Are there statutory retention periods for data that are required within the framework of legal or similar obligations on the basis of Art. 6 Para. 1 lit. b GDPR are processed, this data is routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the person concerned exercises his right of objection according to Art. 21 Para. 1 GDPR, unless we can prove compelling reasons for processing that outweigh the interests, rights and freedoms of the person concerned or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the person concerned exercises his right of objection according to Art. 21 Para. 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.